I’ve been thinking a lot about how different audiences react to the same creatives. When I first started testing Adult Commercials across various regions, I assumed what worked in one place would work everywhere. Turns out, not even close.
One of the biggest doubts I had was whether people from Tier 1, Tier 2, and Tier 3 locations respond to the same messaging. Some friends in forums said you need totally different funnels. Others claimed good creatives win everywhere. That left me confused and honestly wasting budget trying random variations.
What I noticed after a few small tests was that attention style changes more than intent. Tier 1 audiences seemed to respond better to polished visuals and cleaner hooks. Tier 2 users clicked more when the message felt direct and relatable. Tier 3 traffic surprised me the most. Simpler creatives with clear value often performed better than fancy edits.
Another thing I learned is pacing matters. In bigger cities, quick storytelling worked fine because people are used to fast content. In smaller markets, slower buildup and obvious context helped reduce bounce. It wasn’t about making separate campaigns from scratch, but tweaking tone, thumbnails, and first few seconds.
I also messed up by over optimizing too early. Sometimes a creative looked weak globally but actually worked well in one geo. Breaking results by region helped me spot those patterns instead of killing ads too fast.
What helped overall was thinking in layers instead of one universal formula. Same concept, small adjustments. Different callouts, different visuals, same core idea. That approach felt more manageable and less chaotic.
I’m still experimenting, but now I treat geos as behavior differences rather than completely separate worlds. Curious if others here noticed similar shifts when running across mixed regions.
One of the biggest doubts I had was whether people from Tier 1, Tier 2, and Tier 3 locations respond to the same messaging. Some friends in forums said you need totally different funnels. Others claimed good creatives win everywhere. That left me confused and honestly wasting budget trying random variations.
What I noticed after a few small tests was that attention style changes more than intent. Tier 1 audiences seemed to respond better to polished visuals and cleaner hooks. Tier 2 users clicked more when the message felt direct and relatable. Tier 3 traffic surprised me the most. Simpler creatives with clear value often performed better than fancy edits.
Another thing I learned is pacing matters. In bigger cities, quick storytelling worked fine because people are used to fast content. In smaller markets, slower buildup and obvious context helped reduce bounce. It wasn’t about making separate campaigns from scratch, but tweaking tone, thumbnails, and first few seconds.
I also messed up by over optimizing too early. Sometimes a creative looked weak globally but actually worked well in one geo. Breaking results by region helped me spot those patterns instead of killing ads too fast.
What helped overall was thinking in layers instead of one universal formula. Same concept, small adjustments. Different callouts, different visuals, same core idea. That approach felt more manageable and less chaotic.
I’m still experimenting, but now I treat geos as behavior differences rather than completely separate worlds. Curious if others here noticed similar shifts when running across mixed regions.
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